Marcus wasn’t a “guru.” He was just a 22-year-old with an iPhone and a ring light.
He kept seeing videos about TikTok Shop — the new way to sell products directly inside the app. With no upfront cost and insane viral reach, it sounded too good to ignore.
What Is TikTok Shop?
TikTok Shop is a built-in ecommerce tool that lets creators promote and sell products straight from their videos — no website needed. Viewers click the product link while watching and check out in-app.
Marcus’s Strategy (That Anyone Can Copy):
- 🔎 Researched viral products on TikTok Shop (think: mini projectors, sunset lamps, ice rollers)
- 🎥 Made short, relatable videos using trending sounds + emotional hooks
- 🛒 Joined as a TikTok Shop affiliate (no need to buy inventory)
- 📈 Dropped 2-3 videos per day — one hit 200K views in 48 hours
The result? Over $2,400 in commissions in 7 days — with no inventory, no shipping, just content.
Why TikTok Shop Works in 2025
- 📦 Easy to start — you can be an affiliate or seller
- 🔥 Viral-friendly platform (product videos are pushed HARD)
- 💰 You get paid per sale — and it stacks fast
- 👀 Gen Z and Millennials trust TikTok over Amazon for discovery
Quick Tips If You’re Starting Now:
- Use trending sounds, fast edits, and “watch to the end” hooks
- Focus on visually satisfying products or ones with emotional value
- Keep descriptions clean, and call out benefits fast ("Look what this did to my skin…")
- Post 3–4x/day for 7 days — test and learn
You don’t need a following. Marcus started with 122 followers. TikTok Shop rewards content, not clout.
If you're looking for a side hustle that works TODAY, TikTok Shop is that lane. Whether you're an affiliate or want to dropship your own products, it’s one of the fastest ways to go from $0 to real cash — with nothing but your phone.
The Rich Click will keep breaking down what’s hot. Ready to launch? Try it. Post. Learn. Repeat.